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When questioned about the latest deal the broadcaster Channel 4 declined to provide information of the financial
Nikesh Arora, a spokesperson for Google said “Channel 4 have been visionary in their online strategy and are consistently at the forefront of new uses of YouTube to engage their viewers and unlock new revenue streams. This significant new agreement brings Channel 4’s great full length content to the YouTube community, helping Channel 4 to grow their online revenues and to continue to invest in the creation of high quality original content.”
Andrew Duncan, the spokesperson for Channel 4 said “Making our programmes directly accessible to YouTube’s 20 million UK users will financially benefit both Channel 4 and our independent production partners and help bolster our investment in quality British content.”
Early predictions suggest that the deal will turn out to be rather profitable for both sides of the deal.
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