O2 today has launched the Palm Pre handset in the United Kingdom for a price of just under £35 a month on a 24 month contract which puts the new smartphone directly in competition with its rival iPhone, from Apple.
O2 today has also confirmed plans to eventually bring the Palm Pre available to Pay As You Go users but it is yet to be seen whether this will also be competative against the iPhones £340 price tag for their PAYG customers.
Reports are suggesting that Palms late offering of the Pre in the UK could have substantially damaged sales as other equally capable phones such as the iPhone 3G have been given a head start against the handset.
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